Knut Ove Børseth

Founder, Drive for Life (Kjør for livet)

About Knut Ove Børseth

As a rally professional at an international level, Knut Ove Børseth had many fans. He early identified that many of them belonged to a vulnerable group of youth at risk of dropping out of school and isolated from society, looking for a sense of belonging. Knut Ove identified with this group and realized that he could use his position and knowledge from earlier experiences to help them steer in a positive direction in life.

Knut Ove founded Drive for Life in 2011 to engage troubled youth, otherwise at risk of dropping out of school, through an empowering team framework using adrenaline-filled sports where young participants get to choose their activities, set their own team rules and build a supporting peer-community. By providing a safe space for teenagers to experience a legal high, Knut Ove succeeds in attracting hard to reach youth, while preventing them from seeking that thrill elsewhere. Drive for Life’s programs seeks to promote renewed motivation and building vital life skills.

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